Anthropologie Fashion Guide Proposal

In the Winter of 2010 I interviewed at the Anthropologie office in Philadelphia. The night before they sent me a design proficiency “test”. I was asked to : “Design an interactive module that allows customers to browse our cold weather outfits. Choose a suitable media to support your concept (Flash, Ajax, HTML, etc.)”

JennyPatterson_anthroPortfolio_930

The user interface created was a simple html look-book in which a user could view the outfit pieces showcased in the image and purchase the items without leaving the guide experience. For good measure I scanned some ink washes, frost photos, and fabric textures then layered those on the photographs to enhance the layered, cold weather theme.